June 5th, 2017
sica schmitz - achieving activism in your work
Michelle Tyler is the founder of Genuine-Ginger which provides marketing content and strategy for brands that keep it real, mainly in the consumer packaged good space. Everything from branded recipe videos, stop motion videos, recipe development, food photography, product photography, social media photography, strategy, blogging and copywriting tailored to your brand voice to genuinely connect people - one photo, one video, one post, one blog, one recipe at a time.
For many, it takes a long journey to find what makes them happy day in and day out. For Michelle it was a series of trial and error to finally get to where she is today.
With a love of food, an eye for creativity, and experience in marketing, she set out to create something that fit who she was.
Michelle is all about the end product, all you have to do is check out her delicious looking work to realize that. But she's also passionate about the journey to that product. This is true in her business and in the way she lives her life.